Center for Understanding Media
Project for the Bombay Beach Biennale, 2019
Published in “fair” 01/2020, Magazine for Art & Architecture
Presented at the Museum of Unwanted Architecture on the occasion of the Biennale (courtesy Marshall McLuhan, 1979 / Walter Pichler, 1970), this project for public space links the work of the sculptor with that of the media theorist.
In 1974 Noever visited Marshall McLuhan
at the Center for Culture and Technology, University of Toronto. In 1979
they founded the Center for Understanding Media in Vienna together with
ORF avant-garde program designers Hans Preiner and Barrington Nevitt
(President: McLuhan). In 1972 Walter Pichler realized his sitting pits,
his first stationary sculpture, in Noever’s land art project “The Pit”.
→ Walter Pichler (Sitting Pits)