Hadid & Noever
Art & Architecture in conversation

Zaha Hadid in conversation with Peter Noever
Moderator: Joseph Giovannini

University of Applied Arts, Vienna, Austria
19 June 2015  

Art and Architecture have always been in conversation throughout the history. However, we still talk about art and architecture as distinct spheres, but looking at their artistic/architectural production we see the boundaries between the two being blurred for decades especially by the notion of transgression and multidisciplinarity and today we are caught between building-sized artworks and artistic buildings.    

This year’s SLIVER lecture series Art & Architecture_In Conversation is conceived as moderated dialogs between architects and designers, artists and theoreticians. As a highlight world-renowned architect and Pritzker Prize winner Zaha Hadid will be in conversation with designer and curator Peter Noever, discussing correlations, opposed opinions and mutual inspirations within an interdisciplinary discourse. The conversation will be moderated by New York based critic, designer and teacher Joseph Giovannini.

Excerpt of “art & architecture in conversation – HADID & NOEVER”

Selected topics by Peter Noever

Why does nothing happen?
Why does nothing happen in Vienna?

Today, you’re without a doubt the world’s most famous female architect and, at the same time, its most popular builder. What happened? Did a dream become reality?

You prevailed over the mainstream before you’d even begun building.
How do you see the future of architects’ training at the Angewandte after you and Prix?

Art and architecture, two disciplines that, admittedly, are not identical. 
But even so, you’re an architect who succeeds in touching art again and again, often keeping the boundaries between the two fields liquid—even if, at the end of the day, this is hardly possible.
In art, after all, it’s about diving into things where the outcome is not preordained and/or cannot be predicted with any clarity: experimentation! Without experiments, without conquering new territory and unfamiliar situations, culture falls ill and art dies.
Is that the point at which we have now arrived?

<p>The MAK-Terrace Plateau in Vienna designed by Peter Noever (© 1991–1993 Peter Noever)</p>
<p>Folias – Kinetic Prototype, study by the students of studio zaha hadid, 2015</p>
<p>Folias – Kinetic Prototype, study by the students of studio zaha hadid, 2015</p>
<p>Folias – Kinetic Prototype, study by the students of studio zaha hadid, 2015</p>
<p>Folias – Kinetic Prototype, study by the students of studio zaha hadid, 2015</p>
<p>Folias – Kinetic Prototype, study by the students of studio zaha hadid, 2015</p>


Zaha Hadid, founder of Zaha Hadid Architects, was awarded the Pritzker Architecture Prize (considered the Nobel Prize of architecture) in 2004 and is internationally known for her built, theoretical and academic work. Each of her projects builds on over thirty years of exploration and research in the interrelated fields of urbanism, architecture and design. 

Working with senior office partner, Patrik Schumacher, Hadid’s interest lies in the rigorous interface between architecture, urbanism, landscape and geology as her practice integrates natural topography and human-made systems, leading to innovation with new technologies.

Hadid taught at the AA School until 1987 and has since held numerous chairs and guest professorships at universities around the world including Columbia, Harvard and Yale. Since 2000 she has been the head of Studio Hadid at the Institute of Architecture at the University of Applied Arts in Vienna.


Peter Noever is a designer and curator-at-large for art, architecture and media. From 1986 to 2011 he was Artistic Director and CEO of the MAK (Austrian Museum for Applied Arts / Contemporary Art), Vienna / Los Angeles, implementing a radical new content and commissioning selected internationally renowned artist for artistic interventions.

Among other exhibitions, at the 54th Biennale Arte 2011 in Venice Noever curated site specific indoor and outdoor installations in cooperation with Erwin Wurm, Zaha Hadid, Michael Kienzer, Magdalena Jetelova, Koen Vanmechelen and Kendell Geers. Most recently he has curated the Archive Austria: “Vienna for Art’s Sake!” at the Winter Palace/Belvedere Vienna and is preparing “Germany, mon amour! Contemporary in Germany”, to open (together with Tom Krens) at the Meixi Lake Museum in Changsha, China.


Joseph Giovannini is a critic, designer and teacher based in New York and Los Angeles. A Pulitzer nominee, he has written for The New York Times, The Los Angeles Times, New York Magazine, Architect Magazine, Architectural Record, and he has taught at Columbia, Harvard, UCLA, USC and SCI-Arc. 

Trained in architecture at Harvard’s Graduate School of Design, he has put theory into practice in his own design practice. His work—including apartments, lofts, galleries and additions—has been widely published. He is noted for his three-dimensional Space Paintings.